Linda Estep
Digital Marketing Professional & Creative Artist
Digital Marketing Professional & Creative Artist
With over a decade of experience in web design and development, I specialize in creating high-performing, user-friendly WordPress websites and custom-coded solutions using HTML, CSS, JavaScript, and PHP. My work consistently drives measurable results: for example, redesigning WordPress sites has improved client conversion rates by up to 100% while reducing bounce rates by 15%. I focus on combining clean, visually compelling designs with seamless functionality, ensuring that websites not only look professional but also optimize engagement, retention, and ROI across all devices.
I have successfully launched and managed e-commerce websites across multiple countries, implementing integrated digital strategies that boosted web traffic by 45% and online sales by 30% within the first year. My approach combines SEO, SEM, content optimization, and conversion-focused design to maximize revenue, while advanced analytics track performance and uncover opportunities. For clients, I have driven year-over-year online sales growth of up to 35% and strengthened customer retention by 20%, proving the effectiveness of data-informed e-commerce management.
SEO is a cornerstone of my digital strategy toolkit. I have consistently delivered top-three Google rankings for 10+ high-value keywords, generating a 60% increase in organic leads. By conducting in-depth competitive analysis and implementing structured content, technical optimization, and link-building strategies, I have helped clients achieve substantial growth in search visibility, traffic, and conversions. Across agencies and enterprises, my SEO initiatives have driven up to a 65% increase in website traffic and significantly improved ROI while reducing acquisition costs by 20%.
I manage multi-channel paid campaigns with budgets exceeding $500K annually, optimizing performance through analytics and iterative testing. My strategies across Google Ads, social media platforms, and display networks have driven KPI growth of 150%+, improved conversions by 40%, and reduced acquisition costs by up to 20%. By combining compelling creative, precise targeting, and continuous optimization, I ensure paid campaigns deliver both immediate results and long-term brand impact.
I leverage social media to strengthen brand visibility, engage audiences, and drive measurable growth. Campaigns I've executed for athletes, sports leagues, and non-profits have boosted engagement by 25%+, grown email lists by 750%, and increased ticket or merchandise sales by double-digit percentages. My experience spans strategy development, content creation, platform management (including scheduling tools like Buffer, Hootsuite, and Later), and analytics-driven optimization to ensure every social initiative maximizes ROI and audience reach.
I develop and implement end-to-end digital strategies that combine SEO, paid advertising, social media, email marketing, and web design to deliver measurable results. My strategies have driven KPI growth of 150%+, increased conversions by 40%, and reduced costs while improving customer engagement by over 25%. By integrating analytics, competitive research, and audience insights, I ensure campaigns are not only creative but data-driven, scalable, and ROI-focused across diverse industries.
In the sports sector, I have scaled league-wide fan engagement, growing the Canadian Football League email database by 750% and increasing merchandise and ticket sales through integrated digital campaigns. Using fan analytics frameworks and targeted digital outreach, I have boosted e-marketing efficiency by 20-30%, enhancing fan loyalty and brand visibility. My strategies include email, social, web, and content campaigns tailored to sports audiences, maximizing fan engagement and revenue growth.
In the sports sector, I have scaled league-wide fan engagement, growing the Canadian Football League email database by 750% and increasing merchandise and ticket sales through integrated digital campaigns. Using fan analytics frameworks and targeted digital outreach, I have boosted e-marketing efficiency by 20-30%, enhancing fan loyalty and brand visibility. My strategies include email, social, web, and content campaigns tailored to sports audiences, maximizing fan engagement and revenue growth. My campaigns have increased social media engagement by 45% and ticket sales by 30% through targeted advertising and content strategy.
I bring expertise in helping non-profits maximize outreach and donor engagement through digital marketing strategies that are both mission-driven and data-focused. By executing SEO, social media, email, and content campaigns, I have delivered 25%+ engagement growth and significantly increased visibility for multiple organizations. I emphasize measurable impact, designing campaigns that optimize resource allocation, strengthen community connections, and drive fundraising and volunteer engagement.
Leading cross-functional teams and managing complex campaigns is a key strength. I have successfully overseen digital marketing and web development projects delivering on time with a 95% client adoption rate. Skilled in tools like Trello, Asana, Notion, Miro, and Slack, I coordinate multiple stakeholders, budgets, and timelines to ensure seamless execution. My structured project management approach has enabled multi-million-dollar campaign delivery while improving reporting accuracy by 35% and aligning team efforts with strategic objectives.
As a digital artist, I specialize in creating a wide range of custom art that blends modern digital techniques with personal expression. My work spans various styles, from intricate and meaningful Indigenous art that honors and modernizes traditional designs to bold and dynamic streetwear art that is perfect for apparel and branding. I also create clean, impactful logos for businesses and individuals, as well as illustrations and designs for everything in between.
I thrive on turning ideas into visuals, combining technical skill with a deep understanding of each project's unique story. Whether I am crafting a design that speaks to a rich cultural heritage or designing a piece that captures the energy of modern urban culture, I am committed to creating authentic and compelling artwork.
