Linda Estep

Self Employed | Remote / Greater Toronto Area 2011 - Present

Spearheaded digital marketing strategies for non-profits, athletes, and sports leagues, boosting engagement by 25%+ across platforms.

Evergreen Pacific | Toronto, ON Apr 2018 - Mar 2020

Launched startup with 150%+ KPI growth, exceeding traffic, email acquisition, social engagement, and sales goals in the first year.
Directed $20k+ per month multi-channel campaigns (SEO, PPC, content, social media), driving measurable ROI.
Redesigned and managed WordPress websites, improving conversion rates by 100%.
Implemented B2B and B2C strategies across clinic networks, increasing patient engagement by 220%.
Optimized marketing performance, cutting acquisition costs by 20% while aligning cross-team insights with company goals.

WSI | Markham, ON Jun 2017 – Mar 2018

Managed SEO, SEM, content, email marketing, and social media campaigns — +65% website traffic, 40% conversion boost in 12 months.
Executed e-commerce strategies and content calendars, increasing email open rates by 25% and supporting 30% YoY sales lift.
Conducted market research to optimize pricing, contributing to 15% increase in profitability.
Tracked website, campaign, and conversion performance, reducing CAC by 20%.
Managed $500K+ budgets, led cross-functional teams, and trained 50+ clients on digital marketing tools.

Canadian Institute | Toronto, ON Jun 2016 - Jun 2017

Launched e-commerce websites in 3 countries, boosting traffic by 45% and sales/registrations by 30% in first year.
Performed industry analysis, enabling 3 successful product launches and 9% market share growth.
Executed SEO/SEM campaigns that secured top-3 Google rankings for 10+ keywords, increasing organic leads by 60%.
Led analytics reporting, training staff on Google Analytics, improving campaign reporting accuracy by 35%.
Collaborated with creative teams to deliver web-ready content, increasing engagement by 25% and reducing bounce rates by 15%.

Digitcom | Toronto, ON Aug 2015 - Jun 2016

Led SEO/SEM, PPC, email, social media, and e-commerce strategies, increasing online sales by 35% and web traffic by 40%.
Managed web operations including coding, updates, analytics, and reporting, improving conversion rates by 25%.
Conducted competitive analysis and optimized campaigns, boosting revenue 15% YoY and customer retention 20%.
Directed creative production teams, delivering marketing assets on time and aligned with brand strategy.

Foresters Financial & Insurance | Toronto, ON Jun 2013 - Jun 2015

Led full-cycle campaigns across SEO, PPC, social media, and email, increasing qualified leads by 35% and conversions by 20%.
Researched competitors and trends, contributing to 3 product launches and 15% revenue boost.
Optimized websites and databases, improving email open rates by 25% and reducing bounce rates by 18%.

Canadian Football League | Toronto, ON Jul 2010 - Jul 2013

Expanded CFL email database by 750% (14K → 120K+), boosting ticket and merchandise sales.
Directed integrated digital strategy across email, social media, and web, strengthening brand presence.
Created fan analytics frameworks, increasing e-marketing efficiency by 20-30%.

Summary